One founder. One niche. One operational playbook.

Patina Digital is a one-person agency based in Brighton. It’s run by me, Archie — I build the websites, run the ads, do the SEO, write the reports, and hold the accounts. The retainers are priced accordingly: you get senior-level attention on every piece of work, not an account manager sitting in front of a junior team.

The reason the agency only works with independent bespoke kitchen studios isn’t a branding decision. It’s an operational one. Running the same playbook across a narrow industry means every keyword bank, every ad-group structure, every landing-page template, every negative keyword list, every content angle is reusable and refined on each successive client. Specialists deliver materially better work than generalists because the second client benefits from everything learned on the first.

Patina Digital is a specialist agency for bespoke kitchen studios on the UK South Coast. Based in Brighton, currently working with studios between Brighton and Bournemouth. We’ll expand geographically as our capacity does — deliberately, not opportunistically. The current patch is where I know market conditions street by street (Chichester has Tom Howley; Sandbanks has coastal new-builds; Brighton has Regency townhouses and a dense field of regional independents competing on craft) and where I can visit workshops in person without losing a day to travel.

The standards we ship every engagement to — the website build specification, the SEO approach, the Google Ads setup, the reporting cadence — are documented and held consistent across clients. That rigour is the reason retainers compound over time into a stable, growing pipeline. Not memory, not good intentions, not hero work on weekends. A high standard, codified and executed.