The studios building the most beautiful kitchens in the country deserve to be found.

Foundation is website + local SEO + Google Business Profile. No paid advertising. It's for studios who want to establish their digital foundations properly before spending on ads — or studios who aren't yet ready for the commitment paid media implies. Growth adds Google Ads management, two content pieces per month, additional location and treatment landing pages, and lead response automation. It's the integrated three-service system — the point at which website, SEO, and ads start feeding each other and compounding. Most studios land here once Foundation has proven the channel for them.

Yes. Studios often start on Foundation to validate the digital channel, then upgrade to Growth once the foundations are producing enquiries and the commercial case for Ads is clear. When you upgrade, the build scope and retainer fee adjust to match the new tier — we add the extra pages, content, and Ads account, and the monthly retainer moves to the Growth level. No penalty, no rebuild from scratch.

Google Ads management is included in the Growth and Dominance retainers at £500 per month minimum, or 15% of monthly ad spend, whichever is higher. This keeps the relationship fair at both ends: small accounts aren’t overcharged for minimum-viable management, and large accounts get properly resourced as spend grows. Ad spend itself is paid directly to Google, never through us, with no markup. Our incentive is to run the account efficiently, not to inflate the budget.

Timeline depends on tier. Foundation sites (Essential build) launch in 4–5 weeks. Growth sites (Signature build) launch in 6–8 weeks. Dominance sites (Flagship build) — which include full interiors photography coordination across 2–4 shoot days plus custom interactive elements — launch in 10–14 weeks. Anyone quoting a bespoke kitchen studio site with photography in under 6 weeks is either doing rushed work or skipping the photography step. Honest timelines beat missed deadlines.

Cost-per-lead typically stabilises at £85–£150 after 90 days of optimisation. The first 60 days usually run higher while the account is calibrated, negatives are built out, and bid strategies train on conversion data. Best-in-class mature accounts reach £45–£85 CPL, but we only quote that range once we’ve got you there — not as a promise on day one.

For a bespoke kitchen studio on the South Coast, expect a measurable lift in local rankings within three to five months and meaningful commercial impact in month five to nine. Anyone promising faster is either working on brand terms you already rank for, or telling you what you want to hear. The retainer is priced on that honest timeline, not a shorter one.

Currently no. Deliberately. Patina Digital is a specialist agency for bespoke kitchen studios on the UK South Coast — based in Brighton, working between Brighton and Bournemouth. We'll expand geographically as our capacity does, but not by taking on studios we can't properly visit, photograph, or represent to local press. If you're a kitchen studio elsewhere in the UK and the fit is otherwise strong, we'll refer you to someone trustworthy rather than take work we can't do well.

Because the difference between a good result and a great one is made up of a hundred details that only matter if you know the industry. The vocabulary (in-frame, framed, handleless, shaker), the buyer archetypes (renovator-homeowner, self-builder, developer, interior designer), the price psychology, the sales cycle, the way deVOL built a content strategy that turned a Leicestershire workshop into an internationally-known brand — these aren't things a generalist agency learns in a week. We've done the homework so you don't spend your first three meetings teaching us.

You do. The domain stays in your name, the CMS login is yours, and you can take the site elsewhere at any time. We don't believe in hostage-taking contracts, and we won't build on a platform that locks you in.

The retainer has a 60-day notice period after the initial 12-month minimum term. Website build is paid in three stages and fully yours once delivered. The only lock-in is the minimum term on the retainer, which exists because SEO genuinely does take four to six months to produce anything worth reporting on.

It's not a dealbreaker, but we'll be honest with you about it on the first call. A beautifully-designed site sitting on top of iPhone kitchen photos still reads as cheap — and your quoted prices look unearned. Our standard advice is to budget £1,200–£3,000 per day for a proper interiors shoot before the build kicks off. If that's not workable, we'll tell you, and sometimes we'll recommend waiting a quarter to reshoot rather than launching with what you have.