Specimen project
Specimen project: Coastal Bespoke Co. is a composite profile drawn from the renovator-homeowner archetype. It illustrates our methodology, not a live client engagement.
Renovator-homeowner
Coastal Bespoke Co.
Handmade kitchens for Brighton period homes — Brighton, East Sussex.
An eight-year-old studio making hand-painted Shaker kitchens for Regency townhouses and Victorian terraces across Brighton and Hove. Exceptional craft, almost invisible online.
Years trading
8
Installed projects
40
Project pages
38
Timeline
6 weeks (contract → launch)
The challenge
Coastal Bespoke's website was built by a family friend in 2019. It has no case studies, no blog, no SEO foundation, and no Google Ads. Sixty percent of enquiries come from word-of-mouth and the remainder from a half-optimised Google Business Profile. The studio is quietly losing to Tom Howley in Chichester on every 'bespoke kitchen Brighton' search despite making objectively better kitchens for the same price.
Our response
What we’d build, in order.
Rebuild the website as a portfolio-first showcase with the studio's 40 installed kitchens as the centrepiece.
Commission a proper interiors photo shoot covering 12 recent projects (£3,600 budgeted separately).
Build 14 unique area pages across Brighton, Hove, Worthing and the surrounding villages — referencing Regency townhouses, Victorian terraces, and conservation-area planning constraints specific to each location.
Launch a focused Google Ads campaign on high-intent local terms, with a 280-word negative keyword list preventing budget-burn on Wren, Howdens, and job-search traffic.
Set up WhatConverts call tracking with dynamic number insertion so every enquiry routes to its source.
Tech stack
- Webflow
- Google Ads
- GA4
- WhatConverts
- Ahrefs
- Microsoft Clarity
Package
Signature build + Growth retainer
Projected outcome
Three-times pipeline uplift in months 4–9, with cost-per-consultation landing at £130–£180 — comfortably inside the playbook's best-in-class band for studios at this project-value band.
Projected, not guaranteed. Outcomes depend on your photography, your showroom, your sales team’s response time, and regional market conditions.
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